Patronato

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Our Patronato set the IPF’s direction and strategy and make decisions on grants.

John Freida
Chair of Leaders' Group

John Freida

John has owned a home in Ibiza since the mid ‘70s. Having spent a considerable amount of time here, he has witnessed the changes that have taken place over the years. He understands the importance of taking measures to try and preserve the beauty and unique nature of the island. He is the founder of the John Frieda Hair Product Brand.

Serena Cook
Co-Founder

Serena Cook

Serena first visited Ibiza in 1997 while studying Hispanic Studies and fell in love with the island. She moved here in 2002 and set up a successful business – Deliciously Sorted Ibiza, which now spans the 4 Balearic Islands. Aware of the luxury tourism her business was facilitating and the impact of the ever increasing tourism on the island, Serena was keen to preserve and give something back to the island so jumped at the opportunity to create the IPF in 2008.

Philip Muelder
Chair

Philip Muelder

Philip has long standing roots in Ibiza ever since his grandmother bought a plot of land on the island in the late ‘60s. He spent many summers at his family’s vacation home in Cala Mastella, in the North East of Ibiza, and remained a frequent visitor to the island ever since. Philip lives in London with his wife Rebecca and their children and is a partner at Permira, a global private equity firm.

Jeremy Smith

Jeremy Smith

Jeremy first visited Ibiza in 1997. He was fortunate to buy a home on the island in 2008, ultimately moving here with his wife and three children a number of years ago. His career has focused on environmental initiatives. Jeremy is a cofounder of Berkeley Energy, a private equity firm focused on renewable energy in emerging markets, and is also a cofounder of the Carbon Disclosure Project.

Tamara Arbib

Tamara Arbib

Tamara and her husband Ben have been coming to Ibiza for the past 18 years. They launched ‘The A Team Foundation’, a charity aimed at supporting a positive approach to food, health and sustainability. In 2014, they also launched Rebel Kitchen, a health food brand. Tamara won the ‘Natwest everywoman’s Brand of the Future Award’ in 2015.

Christian Jochnick

Christian Jochnick

Christian fell in love with the island when he first visited Ibiza in 2005. After several years of spending holidays on the island, he and his wife, Sophie, and their two children, moved to Ibiza in 2017 to restore a farm in San Mateo. Christian has a background both within the social and finance sector in Stockholm and London.

Liam Strong

Liam Strong

Liam first came to Ibiza with his wife Jackie in 1970. He and Jackie spend part of each year here, both in winter and summer. Liam is involved in community, education, health and mentoring projects at various organisations, including the Ashridge Business School, Teachfirst and the UK Faculty of Public Health and Cooperation Ireland. Liam is now Chairman of Cerberus Operations in Europe.